tws bluetooth airpods Why so popular
Apple's AirPods are priced at more than 1,000 yuan. How is it better than a 200 yuan Bluetooth headset?
If I remember correctly, Airpods brought more than 10 billion yuan in profits to Apple in 2019, which is more than the annual profit of Xiaomi. One can imagine how profitable Airpods are. For a long time, I think Airpods is the product of Apple cutting leeks. Why do you say that? Because a wireless Bluetooth headset sells for more than 1,000 yuan, so many people still pay for it. Is this cutting leeks?
Later, I learned that there are not a few wireless Bluetooth headsets that sell for 2,000 yuan, and many domestic brands have also begun to set foot in this field, and there are many priced at 700 and 800 yuan, such as Huawei and Oppo. Since then, I am not cold about the price of Airpods. I think it is understandable to increase the brand premium on the premise of excellent quality. That being the case, Apple’s Airpods sell for more than 1,000 yuan. What is the difference between it and the 200-yuan wireless Bluetooth headset? Let me answer this question from five aspects.
1: Airpods have powerful chips and strong endurance
Whether it's a mobile phone, a tablet, or a Bluetooth headset, I think battery life is the most important. For example, the iPhone mobile phone, its battery capacity rarely exceeds 3000 mAh, but its battery life is not weaker than Android's 4500 mAh battery, which benefits from the powerful performance and low power consumption of the A-series processors.
From the A-series processors, we can see Apple’s strong chip design capabilities. Similarly, Airpods is also equipped with Apple's unique W1 chip and H1 chip. These two chips are tailor-made for Airpods, and their battery life is better than that of the 200 yuan wireless Bluetooth headset. And this endurance experience is the biggest hardware experience of Airpods and other Bluetooth headsets.
2: The noise reduction mode experience.
Airpods is considered the industry leader, which is not comparable to the 200 yuan Bluetooth headset.
Airpods can be sold for more than 1,000 yuan, and there is an endless stream of people who buy it, depending on the noise reduction experience of Airpods. It is undeniable that the noise reduction experience of Airpods is not perfect, but at the price of 1,000 yuan, in line with the ecology of the iPhone, the noise reduction experience that Airpods brings to users is excellent.
The noise reduction experience of Airpods has two choices: transparent mode and noise reduction mode. These two modes can bring users a more realistic experience. Consumers who have used it all agree with the noise reduction experience of Airpods. Some people may be wondering, why is the noise reduction experience of Airpods better? This is also due to the polishing of Airpods' chips, sensors, and acoustic components. In other words, Apple has strong scientific research capabilities and user feedback to obtain the most reasonable noise reduction design, and this is the core competitiveness of Airpods.
3: Airpods have a very strong anti-interference ability.
Use Airpods to connect to iPhone without worrying about long-distance interference.
It must be admitted that a considerable number of domestic Bluetooth headsets have a defect, that is, the sound is blurred when the headset and the mobile phone are separated by more than 10m. Even some Bluetooth headsets can't hear the sound if they exceed 5m. If you use this kind of Bluetooth headset to connect to the iPhone, the experience will be very bad, it is better to listen to the speaker.
Airpods and iPhone are connected, even if they are 20 m apart, the sound is clearer. This is the unique charm of Airpods. Of course, in the power experience, I believe that no one will be 20 m away from the mobile phone. This is purely nothing to do. This is due to the optimization of Airpods and W1 and H₁ chips.
3: The material of Airpods is recyclable
which is good for environmental protection, which has a certain protective effect on the user's ears.
As the world's most valuable company, Apple has always had a social responsibility. For this reason, most of Apple's products use environmentally friendly materials, and iPhone12 does not provide charging heads, which is also a decision made for environmental protection. Of course, I have reservations about Apple's environmental protection statement. In my opinion, this is Apple's strategy to increase profits.
As a phenomenon-level product, Airpods also adhere to Apple’s environmental protection concept, but the size of Airpods is too small, and you cannot further reduce the size to achieve environmental protection, so the airpods body materials are all recyclable materials. And this kind of environmentally friendly material has minimal damage to the human body, almost negligible, and this material is also the hardware gap between Airpods and 200 yuan Bluetooth headsets. After all, physical safety is more important than anything else.
Airpods buy more than 1,000 yuan, is this price expensive? I think it's expensive! So is Airpods an excellent product? I think Airpods are excellent at the same price. However, the excellence of Airpods does not allow Airpods to sell for more than 1,000 yuan, otherwise Airpods will not have a profit of more than 10 billion yuan.
This shows that Airpods is strong in brand value and actual experience. If you are not too demanding for Bluetooth headsets, then what is the difference between the 200 yuan Bluetooth headset and Airpods' hardware? Spend your own money to buy the most suitable product, regardless of the price, nothing more.
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